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6 Tips to Consider when you Drive Traffic to your Website

Drive Traffic to your Website

Want to Drive Traffic to your Website?

Getting people to click on your content, stay and read to the end is something that requires a well thought out strategy. Being able to drive traffic to your website can be rewarding, but are you tracking your traffic and adapting your content accordingly? Getting the click is not hard, getting the right clicks can be. Many try to avoid spending time and money on this, which ultimately costs you more down the line.

First things first! Before you start to drive traffic to your website, you need to define the conversion (action) you’re looking for people to take. Are you selling a service, product or wanting people to fill in a form? With this in mind, you need to develop your landing page for your campaign. On this page, you need to have a thought-out sales funnel with relevant touchpoints that steer your traffic from landing to conversion.

Using Google Tag Manager with a little help from your developer, you can install tracking codes at relevant points along your funnel. That way you can retrospectively trace your user’s movements from click to conversion or drop-off. This opens up opportunities for retargeting campaigns and, more importantly, content adaption to get those conversion rates up. Normally, conversion rates sit below 5%. When dedicating a landing page to a specific campaign, monitoring its progress, and adapting accordingly, you get that percentage up to 50%.

6 Tips to Consider when you Drive Traffic to your Website

1 – Make your message clear, bold, and central to your campaign’s landing page.

2 – Ensure that you have a distinct “Call to Action” to attract conversions. There can be multiple touchpoints that guide users to this action but use simple, logical design with a user experience focus. Don’t bombard users, entice them to action.

3 – Try not to pack your landing page with diverting links. While outbound and inbound links form part of your SEO strategy, when you are driving traffic with the aim to convert, don’t distract the user.

4- Setup your Google Tag manager and get tracking codes added to your landing page.

5 – Track and observe your traffic. How much time are users spending on your landing page? What actions are they taking? Where are the points of departure for those that drop off?

6 – Adapt your content once you’ve had the chance to measure and observe your landing page traffic.

Now that you’ve got your head around these concepts, you can apply this to all your campaigns, with landing pages for each and sources of inbound traffic to steer the traffic to each campaign you run.

Remember, this is not something you achieve overnight. Take your time, align yourself with the right partners and get a strategy together that is agile and can grow as your campaigns and conversions do.

Drive Traffic to your Website

Quick Facts for eCommerce Stores

  • More eCommerce sales are taking place on mobile, build a mobile-first website.
  • SEO is one of the most overlooked parts of website builds, get ahead of your competitors and spend the time on site optimisation.
  • To run a successful eCommerce store, you have to know your audience! Trying to appeal to everyone can result in poor performance.
Drive Traffic to your Website

At Omniserv, we don’t have all the answers, but we do have the passion for finding solutions that work for each unique business. Whether you have an existing website or just an idea for a business, we’re here for you! We look at each client as a business partner and an opportunity to further our growth and as an opportunity to build meaningful relationships that create synergy. We don’t just drive traffic to your website, we help you establish your audience and build campaigns of value!

Our success lies in your success!

Reach out today >

Why Choose Omniserv?

Selling Online

Are You selling online?

Being relevant and current aside, selling online has a much larger reach than any brick and mortar store can attract – if setup correctly. Geographic boundaries are not a hinderance, you can sell locally or internationally. Basically, you’re not limited by foot traffic and can attract a lot more profit as a result.

How to transition to an online store?

You do not need to abandon your physical store, having both an online and physical location is hugely beneficial. Especially in the South African market where the public is becoming more online focus – seeing an online store with a physical location helps foster initial trust. That said, a physical location is not a mandatory requirement and many businesses run out of their home.

By 2021, over 20-million South Africans consumers will shop online. This is a huge jump considering that eCommerce currently only accounts for 1.4% of retail sales throughout the country. Which means, now is the time to make that step and get your brand established and trusted as an online supplier.

The first step is simply making the decision to go online and build your digital strategy. It may seem daunting, but having a physical store means you’re halfway there. What you have on your shelves is what you’ll have in your online store, just in a digital format. What you need to consider what platform to use, there are so many options that all promise to be your one stop solution. The truth is that nothing is easy, but with the right digital partner, you can be guided into this space and given the control you need to be in charge with confidence.

Think of your storefront and point of sale, mixed in with your inventory control and accounting system. Sounds scary, but once you’ve converted, you’re not going to look back – everything will work concurrently and cooperatively 24 hours a day. This is not to say there won’t be administrative elements, but coming from brick and mortar to online, it is easier to push numbers without requiring a costly team to run the kind of numbers you’re opening your business up to. All you need now, is the right partner…

Why choose Omniserv?

According to online South Africans, payment failure is a big issue (57%), while site speed (38%), being unable to find what they are looking for (37%) and difficulty in navigating the site (27%) all impact the likelihood of an end sale. 

Choosing the platform and partner to guide you through and during your transition can be the deciding factor of your success. At Omniserv, we have a team of specialists that have built sites for and trained big brands with thousands of products and specific requirements for each. We use easy to use platforms that boast industry leading conversion rates by focusing on the user experience and user interface. Our sites are designed in a logical and familiar format so that site visitors feel comfortable from their first click. Take a look at some of the brands we’ve partnered with and built a lasting relationship with – Our Work.

Don’t be scared, don’t delay and don’t miss out. The online revolution is here, and it’s here to stay. South African consumers are starting to prefer shopping online and are looking for your products. We don’t consider ourselves service providers but rather an extension of your business, we become your partners. Your success is our success. Let’s build a connection and get your sales funnel in line and driving conversions  – contact us today!

Selling Online

Selling Online? See more about the facts behind eCommerce in South Africa here  >