Want to Drive Traffic to your Website?
Getting people to click on your content, stay and read to the end is something that requires a well thought out strategy. Being able to drive traffic to your website can be rewarding, but are you tracking your traffic and adapting your content accordingly? Getting the click is not hard, getting the right clicks can be. Many try to avoid spending time and money on this, which ultimately costs you more down the line.
First things first! Before you start to drive traffic to your website, you need to define the conversion (action) you’re looking for people to take. Are you selling a service, product or wanting people to fill in a form? With this in mind, you need to develop your landing page for your campaign. On this page, you need to have a thought-out sales funnel with relevant touchpoints that steer your traffic from landing to conversion.
Using Google Tag Manager with a little help from your developer, you can install tracking codes at relevant points along your funnel. That way you can retrospectively trace your user’s movements from click to conversion or drop-off. This opens up opportunities for retargeting campaigns and, more importantly, content adaption to get those conversion rates up. Normally, conversion rates sit below 5%. When dedicating a landing page to a specific campaign, monitoring its progress, and adapting accordingly, you get that percentage up to 50%.
6 Tips to Consider when you Drive Traffic to your Website
1 – Make your message clear, bold, and central to your campaign’s landing page.
2 – Ensure that you have a distinct “Call to Action” to attract conversions. There can be multiple touchpoints that guide users to this action but use simple, logical design with a user experience focus. Don’t bombard users, entice them to action.
3 – Try not to pack your landing page with diverting links. While outbound and inbound links form part of your SEO strategy, when you are driving traffic with the aim to convert, don’t distract the user.
4- Setup your Google Tag manager and get tracking codes added to your landing page.
5 – Track and observe your traffic. How much time are users spending on your landing page? What actions are they taking? Where are the points of departure for those that drop off?
6 – Adapt your content once you’ve had the chance to measure and observe your landing page traffic.
Now that you’ve got your head around these concepts, you can apply this to all your campaigns, with landing pages for each and sources of inbound traffic to steer the traffic to each campaign you run.
Remember, this is not something you achieve overnight. Take your time, align yourself with the right partners and get a strategy together that is agile and can grow as your campaigns and conversions do.
Quick Facts for eCommerce Stores
- More eCommerce sales are taking place on mobile, build a mobile-first website.
- SEO is one of the most overlooked parts of website builds, get ahead of your competitors and spend the time on site optimisation.
- To run a successful eCommerce store, you have to know your audience! Trying to appeal to everyone can result in poor performance.
At Omniserv, we don’t have all the answers, but we do have the passion for finding solutions that work for each unique business. Whether you have an existing website or just an idea for a business, we’re here for you! We look at each client as a business partner and an opportunity to further our growth and as an opportunity to build meaningful relationships that create synergy. We don’t just drive traffic to your website, we help you establish your audience and build campaigns of value!
Our success lies in your success!